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substantiality

1ethnic marketing 1ethnicity 1group resources 1market segmentation 1screening framework 1segmentation

1Stanton, Patricia

1conference paper 1journal article

Date

12009 12011

Facets

1ethnic marketing 1ethnicity 1group resources 1market segmentation 1screening framework 1segmentation

1Stanton, Patricia

1conference paper 1journal article

Date

12009 12011

Title
Creator
Date

Revisiting the substantiality criterion: from ethnic marketing to market segmentation

- Pires, Guilherme D., Stanton, John, Stanton, Patricia

Creator: Pires, Guilherme D. , Stanton, John , Stanton, Patricia
Resource Type: journal article
Date: 2011

Revisiting the substantiality test: from ethnic marketing to market segmentation

- Pires, Guilherme D., Stanton, John

Creator: Pires, Guilherme D. , Stanton, John
Resource Type: conference paper
Date: 2009

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English (Australia)
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